We spent a decade mapping the human emotional world. Now we’re putting that map in your hands.
Most people spend their entire lives feeling things they can’t name, navigating an inner world they’ve never been given a map for. We built that map. And we made it accessible to everyone.
Two names. One mission. Here’s how they connect.
Q.i. Value Systems Inc.
Founded in 2014 in The Blue Mountains, Ontario, Q.i. has spent more than a decade mapping human emotion, personality, values, and behaviour. Its flagship Value of Values study draws on tens of thousands of interviews to reveal the structure of the human inner world.
Qcards.com
Built on Q.i.’s research, Qcards turns a decade of proprietary science into practical assessments for individuals and practitioners. Each assessment is powered by the Emotional Map, created from 60,000 interviews and more than 30,000 mapped words. Q.i. is the research engine, Qcards is the instrument.
Same mission. Different roles. One product.
Our Mission
Making emotional self-understanding accessible to everyone.
To make scientific emotional self-understanding accessible and affordable to every person who needs it — regardless of who they are or where they are in life.
Our Vision
A world where emotional clarity is a right, not a privilege.
We envision a world where emotional self-awareness is not a luxury — not something reserved for those who can afford therapy, or who happen to find the right book at the right time.
We believe every person deserves a clear picture of where they are emotionally, where they’re heading, and what they can do about it. When people understand themselves more deeply, they make better decisions, build stronger relationships, and move toward the lives they were meant to live.
Qcards exists to make that possible — for individuals seeking clarity, and for the practitioners who support them.
Built by researchers. Guided by science.
Teddy Langschmidt
Managing Director, Q.i. Value Systems & Qcards
The driving force behind more than a decade of emotional mapping research. Teddy has led the development of the Qcards system from its earliest conceptual stages through to the launch of the online assessment — overseeing the research, the methodology, and the product vision.
Dr. Adao Hentges
Analytics Director
The statistical architect behind the Qcards Emotional Map. Dr. Hentges leads the multidimensional scaling methodology that transforms 60,000 interviews into a precise, navigable map of human emotion.
Ahren Langschmidt
Technical Advisor & Engineering
Software engineer in charge of AI deployment solutions. Technical Co-founder of Condos.ca. Startups advisor at the intersection of technology and consumer needs.
Carlos Rubio
Design Consultant
AI-first, customer experience senior leader with over 15 years of implementing digital strategy, UX design and enterprise transformation initiatives.
Academic Consultants
The Qcards methodology has been developed with the input of leading academic minds, including Dr. Tobias Schroeder and Dr. Jordan B. Peterson — ensuring that the science behind the assessment meets the highest standards of rigour and credibility.
What we stand for — beyond the product.
Your privacy is absolute.
Everything you share in a Qcards assessment is completely private and confidential. Your results are never shared with anyone — not with advertisers, not with third parties, not with us. This is a commitment, not a policy footnote.
The science is real.
The Qcards Emotional Map is not a framework or a model. It is a scientific map of language — derived from 60,000 interviews, built using multidimensional scaling, and developed over more than a decade. We will never compromise that rigour to make the product simpler or more marketable.
Access should be affordable.
Emotional self-understanding should not be a privilege. The Qcards assessment starts free, and the complete personalized report is $5 USD. That is a deliberate choice — and one we intend to maintain.
We complement professional care. We don't replace it.
Qcards is a self-help tool. It does not diagnose, treat, or claim to cure any psychological or medical condition. If you are experiencing serious emotional distress, we encourage you to seek support from a qualified professional. Qcards can be a powerful first step — but it is a step, not a destination.
Now you know who we are. Here’s where it begins.
Start your free Qcards Emotional Assessment — and unlock your complete Inner GPS report for just $5 USD.
Begin my free assessmentNo credit card to start · Full report $5 USD · Private and confidential · Yours to keep